In his January 2014 Media Post column, SLRG President Jon Last provides a look ahead at some of the sports marketing news stories that will shape the year ahead. A year ago, fresh off of watching at least one series from each of the 35 college bowl games, I threw my hat into the fray […]
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POV/Research: What Sports Marketers can look forward to thinking about in ’14
A year ago, fresh off of watching at least one series from EACH of the 35 college bowl games, I threw my hat into the fray with a list of predictions for the year ahead. This year, my bowl TV viewing streak was snapped, though I was able to compensate somewhat, by having the good […]
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Bring Back Golf!
SLRG President Jon Last’s perspectives on the state of the golf industry and player development efforts are included in this cover story on the evolving role of golf as a key component of corporate meetings.
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