Details on SLRG President Jon Last’s upcoming keynote at the 2014 International Network of Golf Conference in June. LAKE MARY, FL (March 25, 2014) – As the Internet becomes more and more integrated into our daily lives, creating and facilitating a successful marketing plan is more of a challenge than ever before. What do the […]
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In his March 2014 column, SLRG President Jon Last speaks to the impact and importance of good customer relationship marketing strategies in sports. Let’s set things straight. This is not a puff piece for formal and costly customer relationship management (CRM for those who like acronyms) programs. Faithful readers of this newsletter know that, by […]
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