Coverage of SLRG President, Jon Last’s keynote presentation at The International Network of Golf conference. Golf industry expert Jon Last doesn’t subscribe to the frequently heard opinion of other analysts that as far as the golf business is concerned, “the sky is falling, the sky is falling.” The well-known president of Sports & Leisure Marketing […]
Read More »Monthly Archives: June 2014
For Father’s Day, I Want The Mass Media to Stop Bashing Golf
In his June Media Post column, SLRG President Jon Last puts to rest some of the unwarranted panic that has beset mainstream media reports on the golf industry. Total upfront disclosure … the golf industry has been an important component of my livelihood for nearly three decades, so forgive me if I get a little […]
Read More »NHL dream: Big market team vs. Bigger market team
Jon Last speaks to SLRG research citing the momentum building for the NHL and how the marquis match-up between the New York Rangers and Los Angeles Kings, can potentially spur increased ad revenue and fan interest for the league. By Jacob Pramut Larry David gawked in disbelief from a few rows behind the playing surface. […]
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