Coverage of SLRG President, Jon Last’s keynote presentation at The International Network of Golf conference. Golf industry expert Jon Last doesn’t subscribe to the frequently heard opinion of other analysts that as far as the golf business is concerned, “the sky is falling, the sky is falling.” The well-known president of Sports & Leisure Marketing […]
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In his June Media Post column, SLRG President Jon Last puts to rest some of the unwarranted panic that has beset mainstream media reports on the golf industry. Total upfront disclosure … the golf industry has been an important component of my livelihood for nearly three decades, so forgive me if I get a little […]
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Jon Last speaks to SLRG research citing the momentum building for the NHL and how the marquis match-up between the New York Rangers and Los Angeles Kings, can potentially spur increased ad revenue and fan interest for the league. By Jacob Pramut Larry David gawked in disbelief from a few rows behind the playing surface. […]
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