Jon Last speaks to SLRG research citing the momentum building for the NHL and how the marquis match-up between the New York Rangers and Los Angeles Kings, can potentially spur increased ad revenue and fan interest for the league. By Jacob Pramut Larry David gawked in disbelief from a few rows behind the playing surface. […]
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In his May 2014 posting, SLRG President Jon Last lays out a critical path of considerations and steps that any marketer must take prior to launching a relationship with a sports property. Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about […]
Read More » SLRG President Jon Last’s April Media Post Marketing: Sports speaks to how baseball’s opening day is a microcosm of sports marketing, in general. The annual rite of passage reminds us of some of the key potential differentiating aspects that live sports provides. I did something last week that I hadn’t done in awhile. I attended […]
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Details on SLRG President Jon Last’s upcoming keynote at the 2014 International Network of Golf Conference in June. LAKE MARY, FL (March 25, 2014) – As the Internet becomes more and more integrated into our daily lives, creating and facilitating a successful marketing plan is more of a challenge than ever before. What do the […]
Read More » In his March 2014 column, SLRG President Jon Last speaks to the impact and importance of good customer relationship marketing strategies in sports. Let’s set things straight. This is not a puff piece for formal and costly customer relationship management (CRM for those who like acronyms) programs. Faithful readers of this newsletter know that, by […]
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Macali Communications, Feb. 26, 2014 blog post features an interview with SLRG’s Jon Last. Jon addresses key insights on sports marketing issues and opportunities in the year ahead, driven by recent SLRG research. I am lucky to meet smart and talented people who have great perspectives on business and sport. Jon Last is one of the […]
Read More » In the February 11, 2014 Media Post: Marketing Sports, SLRG President Jon Last offers some insights from recent research on sports fan media usage that has somewhat counter-intuitive implications for brands activating through sports. You can read the piece, as well as previous columns here. While I’ve touched on this in my last couple of […]
Read More »In his January 2014 Media Post column, SLRG President Jon Last provides a look ahead at some of the sports marketing news stories that will shape the year ahead. A year ago, fresh off of watching at least one series from each of the 35 college bowl games, I threw my hat into the fray […]
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