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Monthly Archives: January 2015

    Will The NFL Ever Shake Its Domestic Violence Image?

    POSTED: January 29, 2015

    Marketing Daily’s coverage of Super Bowl advertising, contemplates the NFL’s domestic violence awareness PSA to run during the first quarter of the 2015 game. SLRG President Jon Last weighs in with his thoughts on the potential impact of the spot. By Sarah Mahoney The National Football League is hoping that a startling new PSA, set […]

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    PGA Merchandise Show Report

    POSTED: January 26, 2015

    Gilford Securities’ Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.

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    A Few Things To Ruminate On In The New Year

    POSTED: January 13, 2015

    In the January Marketing: Sports, SLRG President Jon Last speaks to a number of fan behavior trends that will impact sports marketing in the year ahead. It’s January, and I actually succeeded in finding a little airplane time over the holidays to escape and think those deep thoughts that one is supposed to stew over […]

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    January 2015

    POSTED: January 8, 2015


    POV/Research: Two Quick Things for Sports Marketers to Ruminate on in The New Year

    POSTED: January 7, 2015

    It’s January, and I actually succeeded in finding a little airplane time over the holidays to escape and think those deep thoughts that one is supposed to stew over when not plugged into the office 24-7. Sure, I was still contemplating the relationship between consumer insights and successful sports and leisure marketing, but these brief […]

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