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Daily Archives: November 29, 2016

    Big Data’s Impact On MR: Synergy Vs. Substitute

    POSTED: November 29, 2016

    In his November 29, 2016 posting to their blog, incoming Marketing Research Institute International (MRII) President, Jon Last comments on the ways in which big data and traditional marketing research should work together. In the never ending conga-line of purported shiny new methodologies purported to relegate traditional marketing research to the scrap heap, “big data” […]

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