Highlights from the recent Golfer State of the Industry Research conducted with Sports Illustrated Golf Group, along with SLRG’s eighth annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday, January 25th. This presentation separates the facts from the fiction regarding golfer attitudes about the state of the game, the future of golf, and the participation and equipment market for 2017. Results were culled from surveys and depth interviews with over 1,000 active golfers. Click the .pptx link for presentation including videos; the .pdf version for just the presentation. More in depth results are also available on a custom basis. Please contact us for details.
Coverage of SLRG President Jon Last’s appointment as President of Market Research Institute International. http://www.mrweb.com/drno/news23810.htm http://marketresearchbulletin.com/jon-last-elected-president-mrii-board-directors/Read More »
Official press release from The University of Georgia and Marketing Research Institute International, announces SLRG President Jon Last’s election to President of the MRII Board of Directors ANN ARBOR, MI, January 10, 2017 — The Board of the Market Research Institute International (MRII) has elected Jon Last, Founder and President of Sports and Leisure Research […]Read More »
In his January posting, SLRG President Jon Last reinforces the importance of proper sampling, in this era of “echo chambers” where social media noise can often distort the reality of what sports fans are thinking. In today’s world, we are inundated with incessant chatter, be it social media rants by friends, celebrities or athletes on […]Read More »