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Daily Archives: February 3, 2017

    Profiling the Resort Guest Through a Three Phase Study

    POSTED: February 3, 2017

    Recent SLRG work for a high-end luxury resort utilized a three-phase approach to develop a holistic profile of property guests. Through this research, SLRG was able to provide our clients with the demographics, geographic origins, life traits and psychographics of high-end resort guests through both the matching of property house files against marketing databases and […]

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    2017 Winter Sports Fan Omnibus

    POSTED: 2017

    Winter Sports Omnibus contains the perspectives of over 1,300 avid sports fans on a wide variety of topics, including:

    • Slippage in the NFL’s perceived popularity, perhaps in wake of negative press regarding television ratings during the season’s first nine weeks.
    • Which sports are gaining and declining in popularity.
    • Trends and attitudes on contemporary issues in each of the major sports.
    • How issues like game time length, eligibility rules, and quality of officiating impact fan perceptions about the MLB, NBA, and NHL.
    • Fan attitudes on topical issues including concussions, shoot outs in a regular season NHL games, competitive balance in the NBA, the legalization of sports gambling in the U.S., and Golf’s place in the Olympics.
    • Optimism and confidence in the macro economy and how this will impact sports fan behavior over the coming months.
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