In his March Media Post column, SLRG President Jon Last speaks to how research can spearhead innovation. As marketing researchers, a good portion of our work involves being “informed pragmatists.” By definition, we are tasked with questioning things, being skeptics and trying to separate fact from conjecture. Often, our work includes the testing of new […]
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Golf Business Canada
SLRG President Jon Last authors the cover story of the Spring 2017 issue of Golf Business Canada, addressing new business realities and directs facility operators towards understanding those market segments that comprise best customers, and delivering on the total experience that each is seeking.
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