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Monthly Archives: June 2017

    Don’t Rain On Our Parade!

    POSTED: June 13, 2017

    SLRG President Jon Last’s June Media Post commentary, speaks to the disconnect between sports fans’ elevated optimism and the increased political tonality infiltrating sports coverage. Last month in this space, I alluded to some of the ongoing conversation that suggests that a political agenda at “The Worldwide Leader” is in part to blame for a […]

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    June 2017 Newsletter

    POSTED: June 7, 2017


    Survey of the American Golfer

    POSTED: 2017

    SLRG partnered with GOLF.com and Sports Illustrated Golf Group to gauge the attitudes and opinions of over 1,000 avid golfers on a number of provocative topics about the state of the game in 2017.  Watch the one minute highlight video and read the report, here. 

     

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    Recent Research of Interest: What Motivates the Sports Fan

    POSTED: June 5, 2017

    A big challenge confronting nearly every team or sports property is that of expanding the fan base and driving a deeper level of engagement among those who are already doing so at various levels. We’ve recently worked with a number of properties to confront this challenge, particularly in an environment where onsite amenities and the […]

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    POV: Longitudinal Testing and Experimental Design Yield Dividends for New Creative

    POSTED: June 5, 2017

    At SLRG, we’ve always been big proponents of experimental design as a means to isolate and measure the impact of new products or new marketing executions. Whether it’s a brand launching a new SKU or line extension, a hotel or resort property that is introducing an expansion, or a sports property coming out with fresh […]

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