Monthly Archives: September 2017

Why Do We Keep Measuring The Wrong Things In Evaluating Sports Marketing Activation?

POSTED: September 12, 2017

Sports marketing programs continue to become more sophisticated, but measurement of their impact has not kept pace. In the latest Media Post: Marketing insider, SLRG offers their take on why and how properties and brands need to gauge return on objective. For many brands, it’s planning season. Couple that with the push by some to […]

When the next Tiger Woods enters golf, will the industry be ready?

POSTED: September 11, 2017

SLRG President Jon Last offers his take on how golf course developers can learn from the past, in the September issue of Golf Business. by David Gould When the next Tiger Woods enters golf, will the industry be ready? His many injuries, surgeries and setbacks prompt doubts that Tiger Woods could ever return to prominence as […]

September 2017

POSTED: September 5, 2017