In the December Marketing Sports, Jon Last speaks to research driven insights for sports marketers to optimize their digital video content. It seems like just yesterday that sports properties and their brand partners were beginning to discover mobile video as a synergistic platform to enhance their activations. Today, it seems almost impossible to find a […]
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Voice of the Customer Research Informs Sports Venue Renovations
SLRG is no stranger to working with sports and travel properties, seeking to understand and prioritize specific guest amenity needs, having executed custom studies for various venues. We recently began working with a new client on a multi-modal design study that will further evolve our approach to evaluate the unique and differentiating aspects of what […]
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