A day at a thoroughbred track provides the inspiration for a fresh look at key elements for optimizing the fan experience, in this month’s Media Post Marketing: Sports . As a marketing researcher, I enjoy learning thing and observing my environs, even when “off the clock.” I’ve never been shy about intertwining personal time with […]
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The American Society of Golf Course Architects leads their June 2017 issue with highlights from SLRG’s Survey of the American Golfer, conducted for Golf.com. A study conducted for GOLF.com by Sports & Leisure Research Group shows positive signs for the golf industry. More committed golfers are playing more often, and they plan to increase play […]
Read More » SLRG President Jon Last’s June Media Post commentary, speaks to the disconnect between sports fans’ elevated optimism and the increased political tonality infiltrating sports coverage. Last month in this space, I alluded to some of the ongoing conversation that suggests that a political agenda at “The Worldwide Leader” is in part to blame for a […]
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SLRG partnered with GOLF.com and Sports Illustrated Golf Group to gauge the attitudes and opinions of over 1,000 avid golfers on a number of provocative topics about the state of the game in 2017. Watch the one minute highlight video and read the report, here.
A big challenge confronting nearly every team or sports property is that of expanding the fan base and driving a deeper level of engagement among those who are already doing so at various levels. We’ve recently worked with a number of properties to confront this challenge, particularly in an environment where onsite amenities and the […]
Read More »At SLRG, we’ve always been big proponents of experimental design as a means to isolate and measure the impact of new products or new marketing executions. Whether it’s a brand launching a new SKU or line extension, a hotel or resort property that is introducing an expansion, or a sports property coming out with fresh […]
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In this May blog post from Marketing Research Institute International (MRII), important distinctions are drawn regarding the relative value of reach vs. audience engagement, in today’s marketing climate. When I oversaw marketing for a cruise line, many years ago, one of the unique challenges that we faced, as I suspect it is for many CMOs, […]
Read More » ESPN’s recent layoffs on the “talent” side, add fuel to a trend towards narrower vertically oriented sports media content. In the May blog, a look at how research can inform those sports marketers looking to capitalize on this “one-to-one” dialogue. One hundred audience-facing jobs weren’t the only things lost, with the recent bloodletting at “The […]
Read More » In his April 2017 MRII blog, Jon Last speaks to how vertical industry expertise can make a big difference for marketing researchers looking to be consultative in their transition to providers of insights. I can still recall my frustration in receiving countless emails and voicemails during my years as a client-side marketing researcher in the […]
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