SLRG has had the good fortune of partnering with a number of stadiums, arenas and halls of fame facilities that have been focusing on enhancing the on site experience for their valued guests. The sports venue industry has certainly seen a trend towards building technology enabled social spaces. These public spaces face the challenge of […]
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POV: Fighting Against Respondent Fraud
Researchers can create the greatest discussion guide or survey. But it won’t matter if significant rigor is not put in place to assure that the right audience or sample is utilized. Use of convenience samples, poorly designed screeners and the often blind over-reliance on “cheaters and repeaters” can doom the best designed data collection instruments. […]
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POV: The Influentials
The book, The Influentials by Keller and Berry conducted a decade of research and found that “one American in ten tells the other nine how to vote, where to eat, and what to buy.” There’s a group of people who are responsible for driving trends, influencing mass opinions and most importantly, creating demand for great […]
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