This download features SLRG’s mid-season perspective on sports travel for 2018 – learn about the sports traveler’s outlook on the economy, vacation preferences and attitudes on travel related technology.
Daily Archives: June 1, 2018
POV: What Happens Now? Sports Gambling and Casinos
In the middle of May, the U.S. Supreme Court struck down the 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing an estimated $150 billion in annual illegal wagering on professional and amateur sports. As the states contemplate their go to market strategies, bettors will soon have […]
Read More »Recent Research of Interest: Impulse Purchases are also part of a Customer Journey
Recent work in the sporting goods space, amplified our observation that even product categories that lend themselves to more of an impulsive purchase with less involvement, consideration or research, still follow certain fundamentals of the traditional purchase funnel. This particular project called for a research design that required us to get more embedded in the […]
Read More »Recent Research of Interest: Leveraging Member and Audience Profiles to Enable Organizations to Better Monetize these Assets
We are often asked to help organizations define and develop member/customer profiles that can then be leveraged to position their constituents in the most favorable light. SLRG is presently working with two leading sports organizations to help them better understand and profile, their key constituents. Utilizing a mix of qualitative and quantitative methodologies, we are […]
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PGA Magazine – Hot Trend
In the June issue of PGA Magazine, select findings from SLRG’s 2018 golf market outlook show the importance of PGA Professionals in the equipment purchasing processing for avid golfers. More detailed findings and the article that was published in the June issue, can be downloaded here.
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