This download features SLRG’s mid-season perspective on sports travel for 2018 – learn about the sports traveler’s outlook on the economy, vacation preferences and attitudes on travel related technology.
In the middle of May, the U.S. Supreme Court struck down the 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing an estimated $150 billion in annual illegal wagering on professional and amateur sports. As the states contemplate their go to market strategies, bettors will soon have […]Read More »
Recent work in the sporting goods space, amplified our observation that even product categories that lend themselves to more of an impulsive purchase with less involvement, consideration or research, still follow certain fundamentals of the traditional purchase funnel. This particular project called for a research design that required us to get more embedded in the […]Read More »
We are often asked to help organizations define and develop member/customer profiles that can then be leveraged to position their constituents in the most favorable light. SLRG is presently working with two leading sports organizations to help them better understand and profile, their key constituents. Utilizing a mix of qualitative and quantitative methodologies, we are […]Read More »
In the June issue of PGA Magazine, select findings from SLRG’s 2018 golf market outlook show the importance of PGA Professionals in the equipment purchasing processing for avid golfers. More detailed findings and the article that was published in the June issue, can be downloaded here.Read More »