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Monthly Archives: September 2018

    By Design – What are Golf Course Architects Doing?

    POSTED: September 14, 2018

    In their continuing coverage of the ASGCA/SLRG Market TrendWatch, the Fall 2018 issue of In Design features a look at our recent research revealing the types of projects that golf course architects have been most involved with, of late, as well as their key revenue drivers.

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    Growth Strategy For Sports: Broaden The Experience While Maintaining The Core

    POSTED: September 12, 2018

    In September, 2018’s Marketing: Sports, SLRG’s Jon Last speaks to the benefits and caveats of sports properties creating line extensions to reach a broader audience. Next week, I have the privilege of participating as moderator and keynote speaker to open the Golf, Inc. Conference in Carlsbad, California.  My initial remarks will draw from extensive fan […]

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    September 2018

    POSTED: September 5, 2018


    Recent Research of Interest: Role Playing Allows Research Team to Examine the Sentiment of Language

    POSTED: September 4, 2018

    We often use projective exercises in qualitative research to get a respondent to think ‘outside of themselves.’  For example SLRG moderators might ask respondents to put themselves in someone else’s shoes to describe photos of others and determine what they might feel or do, and why.  In other circumstances the respondent can be asked to associate brands […]

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    Recent Research of Interest: Emotional Coding Enables Qualitative to Quantitative Story Telling

    POSTED: September 4, 2018

    In recent years, some researchers have turned to the use of “wordless” or thought bubbles to illustrate the most frequently utilized phrases from open ended responses in quantitative research.  Often utilizing semantics scrapers and other technology to create a hierarchy of these answers, the results are a simple means to cut through extensive respondent comments. Unfortunately, such […]

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