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Daily Archives: September 4, 2018

    Recent Research of Interest: Role Playing Allows Research Team to Examine the Sentiment of Language

    POSTED: September 4, 2018

    We often use projective exercises in qualitative research to get a respondent to think ‘outside of themselves.’  For example SLRG moderators might ask respondents to put themselves in someone else’s shoes to describe photos of others and determine what they might feel or do, and why.  In other circumstances the respondent can be asked to associate brands […]

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    Recent Research of Interest: Emotional Coding Enables Qualitative to Quantitative Story Telling

    POSTED: September 4, 2018

    In recent years, some researchers have turned to the use of “wordless” or thought bubbles to illustrate the most frequently utilized phrases from open ended responses in quantitative research.  Often utilizing semantics scrapers and other technology to create a hierarchy of these answers, the results are a simple means to cut through extensive respondent comments. Unfortunately, such […]

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