Monthly Archives: November 2018
Short and Sweet Analysis Needn’t Be Short on Value
The lead item on the November 13, Marketing Insider offers perspective on finding an appropriate balance between simplified data visualization and comprehensive research analysis. Sports marketing analysts are in a bit of a predicament. We pride ourselves on an ability to dive deeply into data and find nuance beyond basic descriptive statistics. But at the […]
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2018 Golf, Inc. Strategy Summit Keynote Presentation
SLRG research on the evolution of the golf experience set the stage for an interactive discussion with USGA Senior Managing Director, Public Services, Rand Jerris, Top Golf Chairman Erik Anderson and Steven Ekovich, National Managing Director, Marcus & Millichap.
See the slides HERE
2018 Golf, Inc. Strategy Summit—Millennials: Insights from the Market Everyone is Struggling to Capture
The closing session included SLRG research findings regarding golf and millennials that dispelled some popular generational myths and explored the needs, similarities and differences in the mindsets of various generational cohorts.
See the slides HERE