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Monthly Archives: December 2018

    December 2018

    POSTED: December 12, 2018

    Double-Edged Sword Of Tech Innovation In Sporting Goods Marketing

    POSTED: December 12, 2018

    This month in Media Post, SLRG’s Jon Last shares a unique researcher’s perspective on the double edged sword of tecnology innovation in sporting goods marketing.    One of the prime elements of sporting goods product development and marketing is the aspirational promise of technology innovation.  The science and engineering become the rationale for the desired […]

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