Ask most golfers directly whether the fact that a certain Tour player’s use of specific brands or models of equipment makes a difference in their purchase decisions, and you’ll likely get a negative response or flat out denial. After all, it seems intuitive to golf fans and rank-and-file amateurs alike, that those at the apex […]
Read More » Over the past decade, golf equipment marketing has moved in lockstep with general product marketing trends to rely increasingly on digital video as a means to educate consumers and tell a compelling story. The benefits of sight, motion and sound are obvious, particularly in a format that is accessible anywhere, any time. But as I’ve […]
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SLRG’s Jon Last provided a brief update on the latest developments in sports industry research, on Bob Lederer’s Research Business Daily Report. Watch it here.
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In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.
Read More » Ask the average non-golfer about trends in golf participation, and they may likely defer to a number of mainstream media articles from a few years ago, that like so much of today’s sensationalistic mainstream media coverage, sought to paint a gloom and doom death knell for golf. As one who has spent the bulk of […]
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At this year’s Conference, SLRG presented a brief white paper highlighting the latest trends and insights in sports related travel. Read it, here
If you look at sports coverage, today we are surrounded by unsubstantiated superlatives. Players and media are so quick to crown the latest G.O.A.T. in a constant battle for our attention. Zion Williamson remains the latest in a litany of pre-ordained NBA superstars, and he is yet to set foot on the court in a […]
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