Sports & Leisure Research Group Logo
  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • Morning Read
    • Podcasts
    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media
  • Sports & Leisure Research Group Logo

  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • Morning Read
    • Podcasts
    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media

Monthly Archives: November 2019

    Tour Player Validation Matters To Consumers

    POSTED: November 26, 2019

    Ask most golfers directly whether the fact that a certain Tour player’s use of specific brands or models of equipment makes a difference in their purchase decisions, and you’ll likely get a negative response or flat out denial. After all, it seems intuitive to golf fans and rank-and-file amateurs alike, that those at the apex […]

    Read More »

    Optimizing Equipment Marketing Effectiveness Through Video

    POSTED: November 19, 2019

    Over the past decade, golf equipment marketing has moved in lockstep with general product marketing trends to rely increasingly on digital video as a means to educate consumers and tell a compelling story. The benefits of sight, motion and sound are obvious, particularly in a format that is accessible anywhere, any time. But as I’ve […]

    Read More »

    Changes in The Wide World of Sports Research

    POSTED: November 19, 2019

    SLRG’s Jon Last provided a brief update on the latest developments in sports industry research, on Bob Lederer’s Research Business Daily Report. Watch it here.

    Read More »

    Customized Experiences Gain Importance In Live Sports Environment

    POSTED: November 12, 2019

    In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.

    Read More »

    The Slippery Slope of Defining Golf Participation

    POSTED: November 12, 2019

    Ask the average non-golfer about trends in golf participation, and they may likely defer to a number of mainstream media articles from a few years ago, that like so much of today’s sensationalistic mainstream media coverage, sought to paint a gloom and doom death knell for golf. As one who has spent the bulk of […]

    Read More »

    November 2019

    POSTED: November 6, 2019


    2019 TTRA Market Outlook Forum Sports Travel White Paper

    POSTED: 2019

    At this year’s Conference, SLRG presented a brief white paper highlighting the latest trends and insights in sports related travel.  Read it, here

    Download PDF


    Golf’s Personal Allure: When We Only Have Time For Stars

    POSTED: November 5, 2019

    If you look at sports coverage, today we are surrounded by unsubstantiated superlatives. Players and media are so quick to crown the latest G.O.A.T. in a constant battle for our attention. Zion Williamson remains the latest in a litany of pre-ordained NBA superstars, and he is yet to set foot on the court in a […]

    Read More »

Archives

  • Like SLRG
  • Follow @Jon_last
Tweets by @Jon_Last


Contact Us

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY, 10601, http://www.sportsandleisureresearch.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
  • 445 Hamilton Avenue, Ste 1102
    White Plains, NY, 10601
  • (W) 914.358.3558
    (F) 914.358.3557
    Who We Are
  • Our Team
  • About Us
  • Why We’re Different
  • Our Clients
    Our Services
  • Industries
  • Capabilities
  • Process
    News & Resources
  • Last Word
  • Downloads
© 2023 Sports & Leisure Research Group. All Rights Reserved.
Site by McMillianCo.