SLRG President Jon Last, blogs for Marketing Research Institute International (of which he is current marketing chair and a past president) about key lessons from the pandemic that are applicable for the research profession as a whole.
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Monthly Archives: August 2020
What Your Members are Thinking in a COVID-19 World
SLRG’s Jon Last authors a feature piece in the National Club Association’s Club Director magazine, that speaks to our ongoing consumer research regarding the impact of the COVID 19 pandemic and implications for the club industry. You can also visit www.nationalclub.org for more information. Click the link below to read the article What Your Members are Thinking […]
Read More »The Golfer in the COVID-19 Era – PGA Show 2020
Sourcing the latest insights from our Back to Normal Barometer, here’s the state of the Golf Market as presented during the key note at the PGA Show Connects Virtual Summit on August 18.
Strong rebound expected for golf: Economists and other experts predict golf will fare better than most industries.
With golf play surging around the nation, economists and experts are predicting a quick recovery for golf courses, despite the fact that the U.S. is officially in a recession. That’s good news for the many courses and clubs that saw sharp revenue drops in March and April.
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Back-To-Normal Barometer results: Jon Last Discusses How COVID Impacts Football Season
Watch Jon Last on CNN as he discusses the latest wave of Back-To-Normal Barometer research, focusing on the impact of the COVID-19 pandemic on NCAA and NFL football
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Golf’s ‘Perfect Storm’ Amid Pandemic?
If there’s a potential silver lining of irony amidst this train wreck of a sports year, it’s that the once anthemic “Golf2020” may actually turn out to be a banner year for an industry that many have unfairly criticized over the past decade. First, some historical context for those not immersed in the golf industry. […]
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