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Monthly Archives: February 2021

    TRUTH IN NUMBERS: Sports marketing research proves racing’s rise during the pandemic

    POSTED: February 24, 2021

    Thoroughbred Horse Racing’s leading trade publication features findings from recent SLRG research, showing a marked increase in COVID inspired fan interest in the sport, as well as a look at President Jon Last’s personal journey in the sport.

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    Driver$: Episode 7

    POSTED: February 23, 2021

    Driver$ Episode 7:  Bob Levey on Celebrity/Charity Golf Events in the COVID Era:   We welcome IEM’s President and Founder, to discuss how his firm has continued to drive philanthropically driven celebrity golf events during COVID constrained times.

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    February 9, 2021

    POSTED: February 23, 2021


    Shock: Just half to get coronavirus vaccine, rest cite safety, effectiveness, needles

    POSTED: February 17, 2021

    Just half of the nation is planning to get the coronavirus vaccine, a surprising slap to the White House that has spent weeks urging the nation to get stuck. Just 50% said that they would get the vaccine, with the others citing concerns about the safety and effectiveness of the choices being pushed by Washington […]

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    New Poll Shows Just Half Of Americans Will Get Vaccinated When Vaccine Is Available; Safety And Efficacy Concerns Drive Unwillingness

    POSTED: February 16, 2021

    Wave 18 insights from the latest Back to Normal Barometer speak to America’s reluctance to aggressively pursue COVID vaccinations.

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    Continuity, Connection Key In Pandemic-Compromised Sports World

    POSTED: February 11, 2021

    As a lifelong student of football, I remain in awe and appreciation of Tom Brady, even though I believe it was the Buccaneers’ defense (and the injury-riddled Chiefs’ offensive line) that most affected the outcome of this year’s big game. But the real winner Sunday night was the NFL itself.  For all the doomsayers in […]

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    2021 SLRG Omnibus Data

    POSTED: 2021

    The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.

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    Driver$: Episode 6

    POSTED: February 2, 2021

    Behind the Scenes at The AT&T Pebble Beach Pro-Am Tournament Director and Monterey Peninsula Foundation CEO Steve John joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss the evolution of one of the most revered events on the PGA TOUR.  With the COVID driven elimination of spectators and Amateurs, we unpack […]

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