SLRG President Jon Last’s annual PGA Show look at the year ahead for the golf industry combines insights from our golfer omnibus study, the NGCOA Golf Business Pulse Report and the ongoing Consumer Optimism Barometer.
Golf’s Vital Signs for 2024
Monthly Archives: January 2024
Charting the Consumer Landscape 2024
SLRG’s Jon Last joined Question Pro President Dan Fleetwood and University of San Francisco’s Stephen Kraus for their annual look at trends and expectations for the year ahead.
Watch the webinar here
Compass Point PGA Show Wrap Up
Golf Industry analyst Casey Alexander’s annual golf industry outlook includes some encouraging new golf consumer data culled from SLRG’s annual Outlook Report.
Read More »Best Tees, Please
Jon Last joined Stellar Golf Advisors’ Dave Pierce and Erin Hills’ Director of Golf Jim Lombardo at the 2024 NGCOA Golf Business Conference for a comprehensive look at data driven strategies for proper tee box set-up that optimizes golfer experience and enjoyment.
Driver$: An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
Read More »
2024 Inflation, Consumer Sentiment Realities — And Their Impact On Sports
In this month’s Media Post, SLRG’s Jon Last reflects on recent consumer optimism barometer data, that throws caution to some of the current narrative about inflation
Read More »
2024 Predictions for The Insights Industry
In the MRII blog, SLRG President Jon Last casts a critical look at what may lie ahead for consumer markets and the market research industry in 2024.
Read More »