In May’s Marketing Insider, SLRG’s Jon Last shares new data that informs sports marketers on the use of promotional giveaways to drive fan attendance.
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Monthly Archives: May 2024
ARDA Announces Vacation Ownership Sentiment Index Results for First Quarter of 2024, Shares Additional Insights from the Year
Leisure travel index finds timeshare owners consistently display more positive attitudes and behaviors towards travel than other Americans
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Driver$: Callaway continues to push the boundaries of equipment marketing
Jason Finley, of Callaway, joins co-hosts Jon Last and David Klein to discuss his nearly two decade front-row seat of golf product marketing innovation Jason Finley, Callaway Golf’s global director of brand and product management for golf ball and packaged sets, joins “Driver$” co-hosts Jon Last and David Klein to discuss the evolution and future […]
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