Sports & Leisure Research Group’s Jon Last and David Klein, co-host of “Driver$”, sit down with Derek Sussner, founder and executive creative director of Sussner, to unpack how and why golf facility branding is at the heart of golf’s increased resonance with a broader audience.
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In the latest episode of MRII’s Insights & Innovators, SLRG President Jon Last dives deeply into current and future definitions of leadership with Crispin Beale, CEO of Insights 250 the organization that recognizes and promotes those visionaries transforming the insights profession. Last and Beale look at those qualities that spur innovation and achievement and what this […]
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December is the time of year when market researchers like myself look to synthesize our observations about consumer sentiment to think about the year ahead. From a sports marketing standpoint, I like what I am seeing. A Break in the Malaise? Sports has always been seen as an oasis from the stresses of daily life. […]
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Jon Last and Michael Mermelstein share practical advice for avoiding respondent fraud in qualitative research studies.
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