In this month’s Media Post column, SLRG’s Jon Last speaks to how older and more affluent sports fans could be the new “lost generation” as content delivery continues to fragment.
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Yearly Archives: 2025
The Culture of Golf, Clubs & Consumer Behavior – Jon Last
Golf property analyst Larry Hirsh, interviews Jon Last about consumer trends, the economy and it’s impact for golf facilities.
Read More » Sports Consumers Continue To Defy The National Waiting Game
The last month has certainly been interesting, especially when we look at shifting consumer attitudes relative to actual behaviors. There has been an underlying cautiousness as more people question the sustainability of an economy that continues to defy some of the gloom and doom predictions circulating in the popular press.. Certainly, the financial markets’ roller […]
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The Role of AI in Market Research with David Boyle at Audience Strategies
Discover how AI is revolutionizing market research in today’s episode of MRII’s Insights and Innovators podcast. Join host Jon Last, President of Sports and Leisure Research Group, as he speaks with David Boyle, Director at Audience Strategies. David shares his journey through various industries, culminating in the integration of AI-driven insights into market research. He […]
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Jon Last shares latest research data about current state of the golf industry
SLRG’s Jon Last kick’s off Golf Inc.’s new Wisdom series with a current snap shot of how consumer attitudes and behaviors will be impacting the golf market, this season.
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Latest from Sports & Leisure Research Group – NGCOA
Golf’s Waiting Game: The latest consumer attitudinal research informs SLRG’s snapshot on expectations for the health of the golf industry, as part of National Golf Course Owners’ Association’s Research Center.
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Driver$: GCSAA’s Rhett Evans reaches new heights
Guest: Rhett Evans, CEO, Golf Course Superintendents Association of America. Description: When the GCSAA CEO summitted Mt. Everest in 2024, it was just the latest mountain that he has conquered in a storied career at one of the industry’s most important administrative bodies. Talking Points: > How golf course superintendents are managing labor challenges > The current and future […]
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How did you get there? Jon Last
James Endersby sits down with SLRG founder/President Jon Last for a candid discussion about his career and the current state of the marketing research industry.
Read More » AI, Career Evolution, and Leadership in Market Research with Katie Egge, Salesloft
From building connections to staying curious, Katie Egge shares insights from her journey. Host Jon Last, President of Sports and Leisure Research Group, interviews Katie Egge, RVP at Salesloft, recognized as one of the 30 under 30 winners in market research. Discover Katie’s unique career journey from sports and entertainment management to her pivotal role […]
Read More » A Look at the Next Generation of Insights Professionals with James Endersby, Opinium
Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group. Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about […]
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