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Blog Archives

    F1rst Call – First Thought

    POSTED: May 10, 2022

    New Back to Normal Barometer data 

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    Out of the Pandemic: Researcher’s Front Row Seat

    POSTED: May 3, 2022

    In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.

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    Does the Arrival of the New Normal End Golf’s Participation Party?

    POSTED: April 1, 2022

    The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season 

    Read More »

    Will We Ever Be “Back to Normal?”

    POSTED: January 27, 2022

      In the Winter’22 issue of “Developments”, SLRG President Jon Last taps into the Back to Normal Barometer and reviews emerging consumer vacation trends and their impact on the resort development industry. Click here to read the article.

    Read More »

    The Transformation Of The Work Experience And Its Positive Golf Implications

    POSTED: November 24, 2021

    As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.

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    Goldilocks and the Post Pandemic Golfer: Finding the “Just Right” in These “Unique” Times

    POSTED: November 18, 2021

    As we move toward a new normal, can golf sustain the surge in participation that came from COVID 19?  Using the Back to Normal Barometer and other recent research, the cover story from SLRG’s Jon Last explores the attitudes and behaviors of golfers and how to leverage current competitive advantage in a post pandemic market 

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    The COVID Hangover, Changing Workplace Patterns and Their Positive Impact on Future Rounds Volume

    POSTED: August 25, 2021

    Golf Business Weekly features current Back to Normal Barometer findings on how a less than optimal return to no golf leisure activities suggests greater sustainability for the surge in rounds played.

    Read More »

    A Fresh Take On Sports Sponsorship Returns In Post-Pandemic World

    POSTED: August 10, 2021

    Sports venues are back to full capacity, but another COVID spike and the “new normal” are posing challenges for marketers who want to understand the return on their investment within this environment. Marketing Insider, this month, feeds off our ongoing fan research to suggest a new measure that you should be thinking about. 

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    COVID-19 delta variant leaving cascade of events in its wake

    POSTED: August 2, 2021

    The Detroit Free Press takes a deep dive into the impacts of the Delta Variant of COVID 19, citing the latest Back to Normal Barometer findings regarding consumer attitudes on masks 

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    Just 41% buy into Biden re-masking and only 40% will wear one

    POSTED: July 29, 2021

    Fresh data from the latest July 2021 Back to Normal Barometer findings, shows an increasing resistance to wearing masks, among Americans and suggests that the latest CDC recommendations may face increased backlash.

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