Golf Business Weekly features current Back to Normal Barometer findings on how a less than optimal return to no golf leisure activities suggests greater sustainability for the surge in rounds played.
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Blog Archives
A Fresh Take On Sports Sponsorship Returns In Post-Pandemic World
Sports venues are back to full capacity, but another COVID spike and the “new normal” are posing challenges for marketers who want to understand the return on their investment within this environment. Marketing Insider, this month, feeds off our ongoing fan research to suggest a new measure that you should be thinking about.
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COVID-19 delta variant leaving cascade of events in its wake
The Detroit Free Press takes a deep dive into the impacts of the Delta Variant of COVID 19, citing the latest Back to Normal Barometer findings regarding consumer attitudes on masks
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Just 41% buy into Biden re-masking and only 40% will wear one
Fresh data from the latest July 2021 Back to Normal Barometer findings, shows an increasing resistance to wearing masks, among Americans and suggests that the latest CDC recommendations may face increased backlash.
Read More » Sports Fans’ Great Return To Normal That Wasn’t
In this month’s Marketing Insider, fresh Back to Normal Barometer data and an introduction of a phenomenon we’ve identified as “COVID liberation moments” informs continuing perspectives on how initial sports marketer exuberance about the return to full capacity remains tenuous.
Read More » Golf Participation Surge Sustainability Looks Good as we Enter the Summer
Our latest insights on continued prospects for the pandemic driven golf participation surge is featured in Golf Business Weekly.
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Consumers Want More Transparent ‘Green’ Messaging From Companies
Our latest Back to Normal Barometer Consumer pulsing unpacks divergent attitudes regarding corporate sustainability messaging
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Two-Part Series on Return to Work / New Research Realities
In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.
Read More » Research-Driven Perspective: It’s Time To Fully Open Up Sporting Events
While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.
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Play ball: Sports fans eager to get into stadiums
A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.
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