Blog Archives

In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.

The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season 

  In the Winter’22 issue of “Developments”, SLRG President Jon Last taps into the Back to Normal Barometer and reviews emerging consumer vacation trends and their impact on the resort development industry. Click here to read the article.

As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.

As we move toward a new normal, can golf sustain the surge in participation that came from COVID 19?  Using the Back to Normal Barometer and other recent research, the cover story from SLRG’s Jon Last explores the attitudes and behaviors of golfers and how to leverage current competitive advantage in a post pandemic market 

Golf Business Weekly features current Back to Normal Barometer findings on how a less than optimal return to no golf leisure activities suggests greater sustainability for the surge in rounds played.

Sports venues are back to full capacity, but another COVID spike and the “new normal” are posing challenges for marketers who want to understand the return on their investment within this environment. Marketing Insider, this month, feeds off our ongoing fan research to suggest a new measure that you should be thinking about. 

The Detroit Free Press takes a deep dive into the impacts of the Delta Variant of COVID 19, citing the latest Back to Normal Barometer findings regarding consumer attitudes on masks 

Fresh data from the latest July 2021 Back to Normal Barometer findings, shows an increasing resistance to wearing masks, among Americans and suggests that the latest CDC recommendations may face increased backlash.