Findings from twice-monthly samplings since start of pandemic show golfers are ‘less likely to require additional assurances or a medical breakthrough’ to return to game
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Blog Archives
Study: Golf serves as an oasis from the chaos of pandemic
Research shows that golfers view the game as an outlet during the pandemic, much as they did after the tragic events of 9/11
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Football As America: Ultimate Test Of Return To ‘Normalcy’
With Labor Day in the rear-view mirror, the national sports focus historically turns to football. And even in this most atypical of years, what is about to unfold will be, on so many fronts, a reflective litmus test of the overall American landscape.
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SLRG’s Jon Last talks golf’s COVID participation Surge on ESPN Radio–1080 The Fan
SLRG President Jon Last discusses the latest golfer research and provides insights on the current surge in recreational participation and its potential sustainability.
Read More » What’s driving golf’s 2020 surge?
An August survey conducted by Sports and Leisure Research Group suggests that, despite the pandemic, 2020 will be kind to the golf industry
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People stink: Americans would return to normal if everyone followed rules
Most think it, some say it out loud, and a new poll confirmed it: If everyone followed mask and social distancing rules, a majority of Americans would eagerly return to their normal activities. In the latest “Back-to-Normal Barometer,” which Secrets has been tracking for months, nearly 8-in-10 would willingly go back to living like they […]
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Four Learnings From the Pandemic
SLRG President Jon Last, blogs for Marketing Research Institute International (of which he is current marketing chair and a past president) about key lessons from the pandemic that are applicable for the research profession as a whole.
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What Your Members are Thinking in a COVID-19 World
SLRG’s Jon Last authors a feature piece in the National Club Association’s Club Director magazine, that speaks to our ongoing consumer research regarding the impact of the COVID 19 pandemic and implications for the club industry. You can also visit www.nationalclub.org for more information. Click the link below to read the article What Your Members are Thinking […]
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Back-To-Normal Barometer results: Jon Last Discusses How COVID Impacts Football Season
Watch Jon Last on CNN as he discusses the latest wave of Back-To-Normal Barometer research, focusing on the impact of the COVID-19 pandemic on NCAA and NFL football
Read More » Golf’s ‘Perfect Storm’ Amid Pandemic?
If there’s a potential silver lining of irony amidst this train wreck of a sports year, it’s that the once anthemic “Golf2020” may actually turn out to be a banner year for an industry that many have unfairly criticized over the past decade. First, some historical context for those not immersed in the golf industry. […]
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