Blog Archives

The Promotional Day Hall Of Fame

POSTED: September 10, 2013

Game-day promotional give-aways take on all kinds of shapes, sizes and levels of political correctness. In this month’s post, SLRG President Jon Last recalls some of the more memorable promotions and what sports marketers can learn from them. The onset of Fall has always been a bittersweet time for me. I’ve always been a warm-weather […]

Things To Look Forward To In ’13

POSTED: January 8, 2013

SLRG President Jon Last’s January 2013 Media Post column highlights how impending jumbo-tron wars, NCAA Conference realignment and the build up to a Meadowlands Super Bowl are among the top sports marketing events to look forward to in the year ahead. It’s the morning after the BCS Championship game, and if you are like me […]

Super Stars Exit … Leaving Sports Marketers In The Wake

POSTED: March 13, 2012

Media Post Marketing Sports: SLRG President Jon Last’s March posting speaks to the lessons learned and steps to be taken by sports marketers in this recent period of high profile player movement. Many posts ago, I evoked the rather (Jerry) Seinfeldian observation that with the proliferation of player movement in team sports today, fans truly […]