As a marketing researcher, part of what intrigues me about my job is that I get to observe, first hand, what makes all walks of people tick. And with that comes an appreciation that the rest of the country is attitudinally a lot different than the circles we interact with in large bi-coastal markets. But […]
Read More » Tomorrow, July 13, is what I used to refer to as “Sports Void Day.” It remains the only day on the U.S. sports calendar where one of our major sports does not have a live event for us to enjoy (and I say this with all due respect to the Women’s World Cup, WNBA and […]
Read More » Full disclosure … I’m writing this before the Super Bowl. So, chances are that by the time you read this, you’ve already consumed countless analyses on which of the $3 million, 30-second TV spots aired during the big game on Sunday were most compelling, funny, recalled, breakthrough, profligate and, on the other end of the […]
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