SLRG President Jon Last’s perspectives on the state of the golf industry and player development efforts are included in this cover story on the evolving role of golf as a key component of corporate meetings.
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Blog Archives
EWGA Connections
The November 26th issue includes coverage of SLRG President and EWGA Board member Jon Last’s white paper on the outlook for sports travel in 2014. The brief whitepaper was presented as part of the recent TTRA/US Travel Association Market Outlook Forum in Chicago.
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July 2013 PGA Magazine
In the July 2013 PGA Magazine, Jon Last shares SLRG research that demonstrates the actions golf facilities can take to grow profitability and share of customer by instituting women friendly best practices.
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Don’t Drown in a Tidal Wave of Information
We’re in a golden age of instant information. But, as SLRG President Jon Last explains in his July 2013 Media Post commentary, that doesn’t necessarily lead to better strategic decisions, unless sports marketers can navigate the pot holes. As one who makes a living in sports marketing research, the warp speed evolution of technology has […]
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Wharton Checks into the Golf Business
Sports Business Journal’s Michael Smith reports on the Wharton Sports Business Initiative Business of Golf panel discussion, moderated by SLRG President Jon Last.
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Here are the 18 People Changing the Business of Golf
Golf Inc. Magazine has named SLRG President Jon Last to its list of the most innovative people in the golf business. Stereotypes: All golfers are rich white guys who dress very funny on the golf course. Plus they cheat when it comes to their scores. And research marketers? Why, they are geeky, number-driven, bland and […]
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Innovative Retail Research Uncovers Golfer Purchaser Moment of Truth
Quirk’s Marketing Research Review’s December 2012 cover story is a detailed look at how Sports and Leisure Research Group partnered with PING to conduct an innovative qualitative immersion into golfers’ quest for a new driver.
Read More » ‘Pampered’ Athletes NOT behaving Badly
In his November column, SLRG President Jon Last finds a refreshing potential “diamond in the rough” in the game of identifying endorsement worthy pro athletes. I’ve used this space in the past to speak to the complex subject of selecting appropriate athletes as endorsers. My main messages have included a warning against hitching your fortunes […]
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November PGA Magazine
The cover feature on making golf more accessible to women, includes several references to SLRG research included in the PGA of America’s “Connecting with Her” playbook. Here’s a particular item that references some of our work on golf shop retailing.
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Golf Inc – Fall 2012: What We Need to Make Player Development Programs Work
SLRG’s Jon Last outlines his thoughts on the implementation necessities to maximize the impact of golf’s focus on developing the next generation of participants.
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