Our early 2009 consumer sentiment work with a representative sample of golfers suggests that this market, at least attitudinally, is looking for refuge from the pervasive negativity. In fact, this desire for “escape” is consistent with what we saw in research conducted immediately after 9/11. There have been an awful lot of conjecture and speculation […]
Read More »
Sports and Leisure Research Group’s golfer trends work is cited on page 5 of this informative February 13, 2009 report from industry analyst Casey Alexander.
Read More »
Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein’s latest column
Read More »
After almost seven and a half years as VP-corporate marketing, research and brand development for Conde Nast’s Golf Digest Publications, current national Marketing Research Association President Jon Last has launched and will serve as president of Sports and Leisure Research Group, a marketing research and strategy consultancy. At Golf Digest Publications, Mr. Last oversaw marketing […]
Read More »
In New York, former Golf Digest Publications VP Jon Last has launched his own marketing research and strategy consultancy, Sports and Leisure Research Group. Last is the current President of the Marketing Research Association (MRA), and will be joined in the new venture by two former holders of the office. At Conde Nast’s Golf Digest […]
Read More »
Over the past seven years at Golf Digest Publications, I’ve had a unique opportunity, to integrate the traditional functions of a marketing department (strategic planning, market positioning, business analysis…
Read More »
By Linda Formichelli You may not picture golfers as seekers of luxury and quality—in fact, if you’re not a golfer yourself, you probably picture them only as older men wearing plaid pants and berets with pom-poms on top. But if that’s your mental image of golfers, you’re missing out on a great market with dollars to […]
Read More »
GOLF: Mastering the changing Business of a Classic Game. The business of golf has enjoyed unprecedented growth over the past 20 years, unsurpassed by virtually any other participatory sport. At the same time, golf’s growth has not continued…
Read More »