Blog Archives

A Few Things To Ruminate On In The New Year

POSTED: January 13, 2015

In the January Marketing: Sports, SLRG President Jon Last speaks to a number of fan behavior trends that will impact sports marketing in the year ahead. It’s January, and I actually succeeded in finding a little airplane time over the holidays to escape and think those deep thoughts that one is supposed to stew over […]

POV/Research: Two Quick Things for Sports Marketers to Ruminate on in The New Year

POSTED: January 7, 2015

It’s January, and I actually succeeded in finding a little airplane time over the holidays to escape and think those deep thoughts that one is supposed to stew over when not plugged into the office 24-7. Sure, I was still contemplating the relationship between consumer insights and successful sports and leisure marketing, but these brief […]

Speakers of TMRE 2009

POSTED: September 30, 2009

In the weeks leading up to The Market Research Event 2009, we’re going to be hearing from the speakers of The Market Research Event. This week we have Jon Last, President, Sports & Leisure Research Group.