American Society of Golf Course Architects President Brit Stenson Joins Jon Last to reflect on his career and today’s key issues in golf course design. A fascinating career in golf course design has brought Brit Stenson to the role of president of the American Society of Golf Course Architects. Stenson joins “Driver$” co-hosts Jon Last and […]
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How the USGA is managing equipment innovation
Co-hosts Jon Last and David Klein provide an inside look at the USGA’s equipment standards department Sports & Leisure Research Group’s Jon Last and David Klein welcome the USGA’s Steve Quintavalla for a discussion on the breadth of golf equipment testing, product approval and analysis. CHAPTERS [1:24] Unique and diverse skill sets drive USGA equipment testing […]
Read More »Golf takes off in the Great White North
Despite a compressed season, golf in Canada rivals hockey in popularity. Sports and Leisure Research Group’s Jon Last and David Klein are joined on the “Driver$” podcast by National Golf Course Owners Association Canada CEO Jeff Calderwood for a brief, but comprehensive overview of what’s driving golf’s business success in the country.
Read More »Driver$: How fans can play the tour
Commonwealth Golf’s CEO Brian Doxtator joins “Driver$” co-hosts Jon Last and David Klein to unpack an innovative financial concept that takes participatory fandom to new heights — cost effective, fractional ownership of tomorrow’s potential tour superstars. CHAPTERS [0:00] The concept of participatory fandom comes to golf [2:45] Inspirations from horse racing’s equity crowd funding model [5:14] Translating the concept […]
Read More »Driver$: Building the perfect golf app
Golf Genius CEO Mike Zisman reflects on golfer experience apps and technology with co-hosts Jon Last and David Klein Golf Genius CEO Mike Zisman joins “Driver$: Inside the Golf Industry” co-hosts Jon Last and David Klein for a discussion about the evolution of one of golf’s leading consumer apps and how Golf Genius is looking […]
Read More »Driver$: 2023 Golf Market Outlook
An early outlook at the 2023 golf market In the 2023 season premiere of “Driver$,” Sports & Leisure Research Group’s Jon Last and David Klein look to ongoing golf industry research to provide insights on macro and micro issues that will shape the 2023 season ahead. They do so from the perspective of consumer demand […]
Read More »Golf Business LIVE: June 2022 | Special Guest Jon Last
Jon Last joins NGCOA CEO Jay Karen and PGA of America Secretary Don Rea to discuss some of the key findings from the new Golf Business Pulse Report.
Read More »Two-Part Series on Return to Work / New Research Realities
In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.
Read More »Driver$: Episode 9
The State of Country Club Communities Jason Becker, Co-Founder of Golf Life Navigators, enjoys a unique vantage point to learn what people want in golf real estate. His business uses data to match those seeking the country club lifestyle with specific sunbelt communities most likely to meet their needs. Here’s what he’s seeing in today’s market.
Read More »Driver$: Episode 8
The USGA’s Chris DeToro on Drive, Chip and Putt and Junior Golf: We welcome Chris to unpack the lead up to the National Drive, Chip and Putt finals on April 4 in Augusta, as well as a broader perspective on the business of Junior Golf Programs.
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