- Read the Press Release
- Download the Report below
SLRG President Jon Last presented the latest research on what today’s golfers are looking for in their clubhouse, as well as the implications that the COVID pandemic has had on the evolution of these need states.
Watch the presentation here:
The latest Back to Normal Barometer golfer data informs SLRG’s presentation to the NGCOA Canada Golf Business Conference. Download it here
When Will Sports Travel Get Back to Normal?: Findings and insights from SLRG’s Back to Normal Barometer have pulsed consumer perceptions, attitudes, behaviors and expectations, twice monthly since the start of the pandemic. Virtual conference attendees gained perspective on the implications for sports related travel and the category in general.
Sourcing the latest insights from our Back to Normal Barometer, here’s the state of the Golf Market as presented during the key note at the PGA Show Connects Virtual Summit on August 18.
In five quick videos, SLRG’s Jon Last highlights key insights from new 2020 research with golfers and golf facility operators.
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits shows strong increases in sports viewership.
Our third annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects. The findings were presented at the ASGCA’s Inaugural Winter Meeting in conjunction with the Golf Industry Show.
Our annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 22nd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA. This year we again hone in on key trends that will impact the golf industry across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys with more than 4,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.
At this year’s Conference, SLRG presented a brief white paper highlighting the latest trends and insights in sports related travel. Read it, here