SLRG President Jon Last joined University of San Francisco Professor Steve Kraus and Question Pro’s Dan Fleetwood for an informative webinar that unpacked evolving consumer attitudes and behaviors and their implications for leisure marketers in the year ahead. You can watch a replay of the presentation above, or download the deck below.
A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
Golf Market Trends 2023
Our annual Trends presentation was incorporated into the NGCOA Golf Business Conference at the PGA Merchandise Show on Tuesday, January 24th and included brand new golfer and U.S. consumer research, as well as from the NGCOA’s Business Pulse Report. As always, we’ll look at the consumer mindset and state of the golf business for 2023 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.
THE POST PANDEMIC GOLF BOOM MEETS AN UNCERTAIN ECONOMY
SLRG’s Jon Last delivered the keynote presentation to members of Golf Ontario on Tuesday November 22, covering off on the latest golfer and facility operator insights as well as global economic trends and their implications for the industry. Download the presentation below!
FALL 2022 CONSUMER TRAVEL SENTIMENTS
SLRG President Jon Last unveiled new research on traveler attitudes and plans amidst the dueling forces of COVID “liberation: and record setting inflation at The American Society of Travel Advisors (ASTA) Premium Business Summit. Read all about it below!
Master Planning and the State of the Golf Industry
SLRG’s Jon Last joined NGCOA CEO Jay Karen and Golf Property Analysts President Larry Hirsh for a broad reaching presentation at the Fall 2022 Golf Inc. Strategy Conference. The presentation speaks to the latest macro consumer trends, findings from NGCOA’s Business Pulse Report and perspectives on how measuring a club’s culture plays a key role in master planning.