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Downloads

A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.

    Taking Inventory: Golf Facility Owners’ Size up the State of the Market

    POSTED: 2025
    NGCOA CEO Jay Karen and SLRG’s Jon Last kicked off ForeUp’s Digital Summit with fresh insights from the 2025 Golf Business Pulse study.  Watch the presentation, here.

    (more…)



    Unlocking Consumer Insights: 2025 Trends Shaping Tomorrow’s Markets

    POSTED: 2025

    SLRG’s Jon Last joins Stephen Kraus of University of San Francisco and Question Pro President Dan Fleetwood for their annual look at what new insights are suggesting for the year ahead.

     

    Download PDF


    2025 Golf Industry Key Trends

    POSTED: 2025

    SLRG President Jon Last’s annual PGA Show look at the year ahead for the golf industry combines insights from our golfer omnibus study, the NGCOA Golf Business Pulse Report and the ongoing Consumer Optimism Barometer.

    Download PDF


    September Vacation Ownership Sentiment Index

    POSTED: 2024

    The Q3 Vacation Ownership Sentiment Index is now available.

    An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in September 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers.

    The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the average leisure traveler and will serve as a helpful tool for measuring the health of the leisure travel space.

    The study aims to track, trend and report out an aggregate and singular consumer driven industry sentiment index metric, alongside other related and trendable component measures including

    • Planned travel and expenditure levels
    • Willingness to travel and make reservations
    • Widening or narrowing of booking windows
    • Recent and anticipated guest experience service delivery and satisfaction
    • General sentiment and perceptions of key category engagement drivers
    • Relative variances in travel engagement levels and behaviors between timeshare owners and the broader travel market

    Click here to view and download



    ARDA Inside Look

    POSTED: 2024

    Access to the American Resort Development Association’s 2024 Timeshare Owners Study, conducted by SLRG

    The 2024 Owner Study is Now Available 



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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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