SLRG’s Jon Last joined NGCOA CEO Jay Karen and Golf Property Analysts President Larry Hirsh for a broad reaching presentation at the Fall 2022 Golf Inc. Strategy Conference. The presentation speaks to the latest macro consumer trends, findings from NGCOA’s Business Pulse Report and perspectives on how measuring a club’s culture plays a key role in master planning.
Watch the latest episode in our new video series: MRII Research Perspectives. Join us for a conversation with Jon Last on compelling insights regarding U.S. consumer attitudes and behaviors.
New research from SLRG on traveler attitudes and plans amidst the dueling forces of “COVID liberation” and record setting inflation were unveiled at The National Press Club in Washington, D.C. on June 21st. Watch the fifteen minute presentation below, and download the slides with the button “Download PDF”
Watch the first episode in our new video series: MRII Research Perspectives. You’ll hear MRII Board members Jon Last and Steve Kraus discuss the latest consumer trends, the psychological importance of “covid liberation moments,” and the results from Jon’s latest “Back to Normal Barometer” survey. Subscribe to our YouTube Channel to stay up to date.
Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Wednesday, January 26th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA. This year we take a deep dive on the competitive leisure market and its impact on the sustainability of golf’s participation surge. As always, we’ll look at the consumer mindset and state of the golf business for 2022 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.