A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
The ARDA Research & Insights team recently released ARDA’s 2026 Owners Report, which surveyed thousands of U.S. timeshare owners across multiple generations about their timeshare experiences and preferences.
Watch the video for our top takeaways from this report!
As part of the Market Research Society’s Global Data Quality Initiative, SLRG’s Jon Last and Michael Mermelstein shared best practices for minimizing potential respondent fraud as part of this May 18, 2026 webinar: (more…)
SLRG President Jon Last led off a lively panel discussion on how macro-economic and cultural realities are impacting the ways that different generations experience the travel market as part of ARDA’s Annual Conference in Las Vegas. You can watch the video here: (more…)
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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