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Podcasts

    The Role of AI in Market Research with David Boyle at Audience Strategies

    POSTED: May 15, 2025

    Discover how AI is revolutionizing market research in today’s episode of MRII’s Insights and Innovators podcast. Join host Jon Last, President of Sports and Leisure Research Group, as he speaks with David Boyle, Director at Audience Strategies. David shares his journey through various industries, culminating in the integration of AI-driven insights into market research. He […]

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    Driver$: GCSAA’s Rhett Evans reaches new heights

    POSTED: May 15, 2025

    Guest: Rhett Evans, CEO, Golf Course Superintendents Association of America. Description: When the GCSAA CEO summitted Mt. Everest in 2024, it was just the latest mountain that he has conquered in a storied career at one of the industry’s most important administrative bodies. Talking Points: > How golf course superintendents are managing labor challenges > The current and future […]

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    AI, Career Evolution, and Leadership in Market Research with Katie Egge, Salesloft

    POSTED: April 21, 2025

    From building connections to staying curious, Katie Egge shares insights from her journey. Host Jon Last, President of Sports and Leisure Research Group, interviews Katie Egge, RVP at Salesloft, recognized as one of the 30 under 30 winners in market research. Discover Katie’s unique career journey from sports and entertainment management to her pivotal role […]

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    A Look at the Next Generation of Insights Professionals with James Endersby, Opinium

    POSTED: April 21, 2025

    Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group. Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about […]

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    Driver$: Golftec celebrates 30 years, 20 million golf lessons

    POSTED: April 2, 2025

    Sports and Leisure Research Group’s Jon Last speaks with GolfTec Founder and CEO Joe Assell about how the company has scaled to over 250 locations and how technological innovation continues to set the pace as the leading provider of golf instruction and largest employer of PGA Teaching professionals looks to the future upon its 30 […]

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