I hope that those of you who, like me, live in the North East U.S. enjoyed the Indian Summer weekend that we just experienced. Temperatures were in the mid-to-upper 60s throughout the weekend here in New York, and I can say from personal observation that our local golf course benefited from the unprecedented January weather. […]
Read More » It’s the unofficial start of a new golf season as the calendar turns to January. Many of us may be cringing as we pay for our holiday shopping, but that won’t stop us from taking a look at all of the new golf equipment that will be introduced with great fanfare as we ramp up […]
Read More » It seems like the year 2020 has snuck up on us. In the final weeks of the decade, we’ll see a plethora of retrospectives and “Best of” lists. That’s not my intent here. For those of us who have been around the golf industry for a while, the year 2020 evokes a bit of an […]
Read More » It’s that time of year again, where many of us scramble to find that perfect holiday gift. As golfers, we’ve all likely received well-intentioned but impractical golf-related stocking stuffers. Maybe it was an animal headcover, an electric putting cup, a golf bag pen holder or a desktop golf hole paperweight with metal golf balls […]
Read More » With much of the country getting their first taste of wintry weather this past Thanksgiving weekend, many have likely begun thinking about that next great golf getaway. Earlier in my career, I spent a couple of years away from golf, overseeing marketing and research for a cruise line. One of the more fascinating dynamics of […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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