For at least the past five years, it seems that there has hardly been a golf industry conference that hasn’t posited some vision of the disrupted and transformed golf facility. Surely you’ve heard the bluster: “Golf as we know it will not exist in 20 years; five years, 30 seconds.” Many of these prognostications strike […]
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How Digital Is Transforming The Tournament Experience
Golf fans should be pretty excited by some news that they may have missed last week. Somewhat quietly, the PGA TOUR announced that they would be offering streaming coverage of every shot at next year’s Tournament Player’s Championship. One has to think that this may be a precursor to the not too distant future of […]
Read More »Proper Measurement of Player Satisfaction—Lessons from Casinos
At the Golf, Inc. strategies conference two weeks ago, both my keynote presentation and numerous entities around the exhibit hall sought to provide insights and solutions towards the goal of improving golfer satisfaction. In previous columns, I’ve spoken about what our research has consistently shown to be some of the key drivers of satisfaction in […]
Read More »Golf’s Sustenance Intrinsically Linked To Family
The connection between golf participation and family is a constant. In literally hundreds of research studies that I have conducted, we consistently see that those with the deepest emotional connection to golf and the longest participation tenure, were introduced to the game by some family member; typically a parent. It’s perhaps ironic that in some […]
Read More »A Fresh Look At Golfers As Customers
On Monday, I teed up the annual Golf, Inc. Strategies Summit at Reynolds Plantation in Georgia with a keynote presentation and panel discussion entitled “Demographics: A Fresh Look at Golfers as Customers.” Joining me were Jim Hinckley, CEO of American Golf/Century Golf, Jason Becker, the CEO of Golf Life Navigators and Sal Syed, the founder/CEO […]
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