The National Golf Course Owners Association (NGCOA), the only trade association dedicated exclusively to golf course ownership and operations, today released the 2026 Golf Business Pulse Report. This year’s report, again developed and produced in partnership with Sports and Leisure Research Group (SLRG), represents the fourth year of this proprietary insights program. The report incorporates perspectives […]
Read More »
As part of the Market Research Society’s Global Data Quality Initiative, SLRG’s Jon Last and Michael Mermelstein shared best practices for minimizing potential respondent fraud as part of this May 18, 2026 webinar: (more…)
It feels like the media has been force feeding soccer down the throats of American sports fans for decades. Even before the U.S. was awarded the World Cup, there was a persistent drumbeat suggesting that “the beautiful game” was going to grow to dominate our national psyche. As we sit on the cusp of the […]
Read More »
SLRG President Jon Last led off a lively panel discussion on how macro-economic and cultural realities are impacting the ways that different generations experience the travel market as part of ARDA’s Annual Conference in Las Vegas. You can watch the video here: (more…)
Spencer Potter joins Sports and Leisure Research Group president and “Driver$” co-host Jon Last to look at how technology is literally meeting golfers “where they are” with a tech-enabled food and beverage delivery solution that is helping golf courses increase profitability while improving customer service.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »