In his August 2026 Marketing Sports column for Media Post, SLRG’s Jon Last examines thoroughbred horse racing’s bold marketing move to grow fan interest.
Read More »
Last Word
Some Gen Z aren’t buying homes; they’re investing in time-shares
More Gen Zs are turning to investment in timeshares. USA Today calls out some of the key data points and insights behind this phenomenon, drawing extensively from ARDA’s new Vacation Ownership Study, conducted in partnership with SLRG.
Read More »
Tech Caddie Podcast: Jon Last on NGCOA Pulse Report, Golf Facility Data, and the K‑Shaped Economy
SLRG President Jon Last joins Mike Hendrix on The Tech Caddie Podcast to review key insights from the new NGCOA Golf Business Pulse report and other SLRG insights on current golf market realities, the economy and other consumer trends.
Sports Broadcast Fragmentation Creates A Needed Opportunity
As sports coverage continues to migrate to streaming services, properties and rights holders need to be more aligned with consumer needs. In his latest for Media Post, SLRG’s Jon Last speaks to both the challenges and opportunities.
Read More »
Driver$: Inside golf operations’ latest tech merger
The July 6 announcement of Noteefy’s acquisition of Metolius is more than a combination of two of the more innovative golf facility operations tech providers, it’s a bringing together of two forward thinking organizations that have captured the attention of many of the industry’s leading facility operators. In this special edition of Driver$, Sports and […]
Read More »