In the weeks leading up to The Market Research Event 2009, we’re going to be hearing from the speakers of The Market Research Event. This week we have Jon Last, President, Sports & Leisure Research Group.
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Last Word
Don’t Become An ROI Measurement ‘Victim’
As sports property holders and their agencies face louder and more incessant demands from sponsors/partners to demonstrate return on their marketing investment, it becomes all too easy to fall into the commoditization trap that has become so prevalent in ROI research today. Today’s cluttered marketing environment makes it virtually impossible to gauge the direct impact […]
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Golf Week Article – Private Clubs Face a New Reality
By: Bradley S. Klein | June 22, 2009 4:55 pm “Cocooning” very well could be killing private golf clubs. The term, which was coined by futurist Faith Popcorn and gained currency in the wake of the 9/11 tragedy, reflects people’s desire to spend more time with loved ones. It’s a 180-degree turn from the days […]
Read More » The Great Escape
Our early 2009 consumer sentiment work with a representative sample of golfers suggests that this market, at least attitudinally, is looking for refuge from the pervasive negativity. In fact, this desire for “escape” is consistent with what we saw in research conducted immediately after 9/11. There have been an awful lot of conjecture and speculation […]
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FY’10 MRA Board Announced
In June, SLRG President Jon Last assumes the Honorary/Past President role on the Marketing Research Association board after serving as national president over the past twelve months.
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