Sports and Leisure Research Group President Jon Last and Judy Langer reveal findings from a study of research client attitudes on and utilization of observational qualitative research in the February 2009 issue of Quirk’s.
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Last Word
Gilford Securities’ Report on the Golf Equipment Industry
Sports and Leisure Research Group’s golfer trends work is cited on page 5 of this informative February 13, 2009 report from industry analyst Casey Alexander.
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Golf Week Article – How to Survive the Next Two Years
Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein’s latest column
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Research Business Report
Advertising Age
After almost seven and a half years as VP-corporate marketing, research and brand development for Conde Nast’s Golf Digest Publications, current national Marketing Research Association President Jon Last has launched and will serve as president of Sports and Leisure Research Group, a marketing research and strategy consultancy. At Golf Digest Publications, Mr. Last oversaw marketing […]
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