SPORTS & LEISURE RESEARCH GROUP - The Intersection of insights and strategy
SPORTS & LEISURE RESEARCH GROUP - Wishing you Happy Holidays

It's hard to believe that 2010 will soon be behind us. It feels like just yesterday that we were reflecting on all of the great accomplishments of 2009. This past year is one that continued to challenge marketers in sports, travel and media to continue to reinvent themselves and find innovative new ways to better understand and resonate with their customers. We're again so grateful to all of our clients, business partners and colleagues who have partnered with SPORTS & LEISURE RESEARCH GROUP to make 2010 such a gratifying and successful year. We've continued to help the industries we serve move the needle towards more actionable insights and look forward to even greater things in the year ahead.

In addition to working with many of you in 2011, we'll relish the opportunity to give back to the categories we serve with our perspectives and input in those areas critical to our collective success. I'm pleased to have been invited to serve on the Advisory Board for the Wharton Sports Business Initiative's new research on the future of Sports Advertising. This should complement much of the Return on Investment/ROO measurement work that we've enjoyed conducting at sporting events across the country over the past few years. Similarly, we'll hope to share with many of you, the findings from our latest omnibus study that we'll launch the first of the year, and provide another look into the mindset of sports fans across the country.

At the 2011 PGA Merchandise Show, we'll partner with one of the leading golf equipment retailers and the most prominent golf media company to present the latest industry consumer trends and a comprehensive and groundbreaking look at untapped opportunities in golf equipment retailing. We'll publish an article in the Winter Issue of Golf, Inc., and unveil a cutting edge new service that measures consumer buzz surrounding new golf equipment.

These continue to be unprecedented, fulfilling and rewarding times. The seismic shifts re-shaping consumer behavior in our industries bring with it great challenge and opportunity. I'd again like to offer heart felt thanks to all who have been a part of our "extended family." I wish you all a year of peace, prosperity and happiness in 2011 and look forward to partnering together along the way.

Warmest Regards,

Jon Last,

SLRG President Jon Last's remarks at the 2010 Golf, Inc. conference, "Does Golf Meet the Needs of Today's Market," provides useful insights on evolving consumer attitudes and challenges for golf marketers. Watch a brief video by clicking here and download other industry reports, including the 2010 "The Right Invitation" study on making golf more women friendly.


Click here to download and read all of the latest media coverage of SLRG's work and perspectives. New to our website:

Two recent additions to Media Post's Marketing: Sports.

An excerpt from the November 2010 PGA Magazine on SLRG's new golfer segmentation study

An item from the Golf Wire on topics discussed at the October Golf, Inc. Conference


Click here for current and archived issues of SLRG's "News and Views" e-newsletter, for all of the most up to date insight on issues impacting marketing research, the media, travel, sports and leisure industries.

2010 Sports & Leisure Research Group
Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY 10601