Sports & Leisure Research Group
 
SLRG WebSite ReLaunch Includes Social Media Components for Real Time Insights

With the evolution of the new media landscape, social media is an increasingly important part of any marketing effort. While SLRG measures the impact of social media for many of our clients, we hadn't really explored the various platforms in our own business. So, as we were planning to relaunch our website, SLRG joined Facebook and Twitter and optimized our presence on LinkedIn by adding a company profile and integrating SlideShare. We also created the The Last Word, a new blog by SLRG President Jon Last, to serve as a hub for all our social media activity.

Please visit the new and improved site at www.sportsandleisureresearch.com and let us know what you think.

Recent SLRG Research Of Interest:

The Sports & Leisure Research Group team remains busy as the Summer of 2011 comes to a close, with a number of interesting marketing research engagements across the sports, media and travel industries. A recent sampling:

  • Brand perception and competitive set tracking and assessment work for multiple sporting goods equipment manufacturers and retailers
  • A member demand/needs assessment for an elite private country club
  • A comprehensive study of consumer shopping patterns and preferences for a leading sporting goods retailer
  • Concept/pricing testing for a variety of potential new products and service offerings in the sports, travel and leisure categories.
  • On site sports marketing effectiveness/ROI measurement for various professional sports properties and activating brands

Explore how we can help you derive the insights that can propel your sports and leisure marketing strategy forward. Contact Us »

The Last Word: Revisiting The Syndicated vs. Custom Research Conundrum

Anyone who has known me, even for just a little while has probably heard or read my opinions about the limitations of syndicated vs. custom marketing research. While I'm not about to back down from my concern that a lot of syndicated research, particularly in the media space, is often hampered by methodological flaws or misused as a score keeper that often commoditizes and puts those measured on the defensive, I've read and heard some interesting things lately that warrant a slightly more balanced view. Read More »

SLRG Conference Report

SLRG partners frequently attend and present at prominent marketing conferences. Here's a round-up of SLRG's latest speaking engagements including MRA Annual and the Fall Crittenden Golf Conference.

SLRG Partners attend, Present at MRA Annual
It was a past presidents' reunion, earlier this summer, as the three SLRG partners, and Howard Gershowitz, all former national presidents of the U.S. Marketing Research Association (MRA) were among the hundreds of marketing researchers that gathered in Washington D.C. for the association's annual conference. Along with Gershowitz, a fifth former MRA national President, Marketing Research Institute International (MRII) Executive Director Don Marek joined SLRG's Jon Last, Peter Van Brunt and Michael Mermelstein for an unofficial past presidents' dinner, where the topics ranged from industry trends to the 2011 MLB season. Both Mermelstein and Last currently serve on the MRII national board of directors. As part of the MRA conference program, Van Brunt moderated the well attended education session, The Future of Research.

Last to keynote Fall Crittenden Golf Conference
Sports & Leisure Research Group President Jon Last will join Global Golf Advisors' Partner, Henry DeLozier and Mature Market Strategies Principal David Schreiner for the conference opening keynote presentation: "Emerging Trends that are Changing the Business of Golf" on Tuesday September 27 at 9:00am. The conference will be held at the Pointe Hilton Tapatio Cliffs Resort in Phoenix, and runs through September 28. Registration information can be found at the Crittendenden Conferences web site

SLRG IN THE NEWS

Media Post's Marketing Sports:

Each month on Media Post's Marketing: Sports, SLRG's Jon Last offers his take on a number of issues and opportunities impacting sports marketing.

JUNE: Important first steps that sports marketers can take in assessing the effectiveness of their activation programs
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JULY: Impact that today's licensing environment has had on sports simulation gaming
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AUGUST: Critical success factors for event marketers to optimize their on-site merchandise retailing
Read More »

Golf Inc.

SLRG President Jon Last reviews key steps that golf facilities can take to increase share of customer among women.

Read Article »
Complete Study »

Press Coverage of SIGG/GolfSmith/SLRG Custom Fitting Research

SLRG's landmark study on custom fitting was covered in press outlets from NBC News to Golf Digest. Read complete coverage here

Read Complete Coverage »

Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY 10601