Sports & Leisure Research Group

At this time of year, it has always been my custom to reflect back, not only on all that we've achieved over the past twelve months, but to look ahead to both short and long term goals. So, while I take a moment to personally thank our clients, business partners and colleagues who have helped make 2011 another wonderful year of growth for our company, it's our goal to help even more of you with your custom marketing research and insights needs in the year ahead.

In early 2012 we'll be back to you with the findings from some new golf industry research as well as the latest installment of our ongoing sports omnibus study that we'll launch the first of the year, providing another look into the mindset of sports fans across the country. Look again for your invitation to our annual Trends breakfast at the 2012 PGA Merchandise Show. We'll publish another article in the Winter Issue of Golf, Inc., and speak to some of our most recent work surrounding the women's golf market at the Association of Golf Merchandisers' Annual Conference.

We continue to be participants in a rapidly transforming leisure market place. Amidst an ever uncertain business and political climate, the need to be on top of the attitudes, opinions, preferences and behaviors of key consumer and b-to-b constituents is tantamount to organizational success. It's increasingly critical to accurately measure and demonstrate the impact of marketing and sponsorship activation, and we stand ready to help you do this as time and cost efficiently as possible.

So, again I'd like to offer heart felt thanks to all who have been a part of our "extended family." On behalf of our partners and the entire SLRG team, I wish you all a year of peace, prosperity and happiness in 2012. Let's be sure to work towards that end, together in the days ahead.

Warmest Regards,

Jon Last,


Media Post's Marketing Sports:

Each month on Media Post's Marketing: Sports, SLRG's Jon Last offers his take on a number of issues and opportunities impacting sports marketing.

NOVEMBER: SLRG's Jon Last speaks to effective ways to value a sports sponsorship. Read More

DECEMBER: The column focuses on what to expect and not expect in the year ahead in sports marketing.Read More

You can read all of the latest postings and media coverage on our website.

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Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY 10601