) | ) Complimentary Downloads-2011 PGA Show Presentations; Winter Sports Omnibus Findings Now Available At sportsandleisureresearch.com "SLRG's 2011 Golf Market Outlook" examining the attitudes, perceptions and consumption/participation expectations of a representative sample of over 1,000 golfers was presented at Sports Illustrated Golf Group's January 27 breakfast at the recent PGA Merchandise Show in Orlando. You can download a complimentary PDF of the presentation, to learn more about what lies ahead for the golfindustry in 2011-from the consumer's mindset. SLRG's 2011 Winter Sports Omnibus is also available for download, and contains the perspectives of over 1,200 avid sports fans on a wide variety of topics, including: - Why sports fans may not be as worried about NFL and NBA work stoppages as the industry is
- How the NFL, NCAA and MLB are on a roll
- How despite continued time pressures and other stressors, fans still covet the experience of attending a live sporting event
- Why despite lingering concerns about the US economy, sports fans may be breaking out of the malaise of the last two years
CHANGING THE GAME: The Impact of Custom Clubfitting on golfers, manufacturers and Retailers: Presented January 26, 2011 at the PGA Merchandise Show along with GolfSmith, Sports Illustrated Golf Group and legendary Golf Instructor, Hank Haney, SLRG's groundbreaking research with nearly 6,000 recent equipment buyers quantifies how those custom fit for new golf equipment play the game better, enjoy golf more and drive significantly higher revenues for golf OEMs, PGA professionals and equipment retailers. You can view the report, press release and significant media coverage, here. Link to all complimentary downloads SLRG IN THE NEWS: ) Media Post's Marketing Sports: Ad Bowl: Is the Measurement Game Over Yet? In February's Media Post: Marketing Sports, SLRG's Jon Last offers his take on the right way and the wrong way to understand the impact of Super Bowl advertising and sports marketing initiatives in general. READ MORE» ) Golf, Inc.: Recent SLRG research provides insight into some of the more challenging issues confronting facility operators in Jon Last's Winter 2011 commentary, which includes thoughts on what can be done to win the battle for share of customer. READ MORE» ) Press Coverage of SIGG/GolfSmith/SLRG Custom Fitting Research: This new look at the impact of custom golf club fitting research was covered across numerous media outlets including NBC, The Orlando Sentinel and Forbes. You can read all of the coverage and link to the study report, RIGHT HERE» ) POV/RESEARCH: Experiential Travel To See An Uptick In 2011? The old Don McLean song, "American Pie" speaks to "the day the music died", and as we approach the ten year anniversary of the unconscionable acts of Sept. 11, 2001, I think back to how many in the leisure and travel categories saw that as a day that travel died...at least in the short term. Certainly those horrific events gave pause to many US travelers, and I recall instituting some sentiment research at that time to measure and track the magnitude of these attitudes over time. We slowly saw things normalize until the most recent shocks to the system, commensurate with the economic downturn of the past three years created further damage to the travel and secondary real estate markets. But these phenomenon were not tied to just singular events. Rather a number of factors were contributors to the challenging climate. I'm happy to report that we may, in early 2011 be starting to see a break in the clouds. READ MORE» Last to Speak to the Future of Private Clubs at Spring 2011 Golf, Inc. Conference ) SPORTS & LEISURE RESEARCH GROUP President Jon Last will participate in a panel discussion to be held at the Spring 2011 Golf, Inc. Conference on Tuesday March 29 at Innisbrook Resort. The session will take place at 2:30pm and include insights drawn from a recent SLRG study of private country club members that includes their attitudes and perspectives on membership trends and the financial vitality of their clubs. Those interested in attending the conference can get complete information and register online at golfincconference.com. | | © 2008 - 2011 Sports & Leisure Research Group | 445 Hamilton Avenue; Suite 1102 | White Plains, NY 10601 | | |
