SPORTS & LEISURE RESEARCH GROUP - The Intersection of insights and strategy

2011 Golfer Outlook, Groundbreaking New Research on Custom Club Fitting and Golfer Attitudinal Segmentation to be Unveiled at 2011 PGA Merchandise Show

SPORTS & LEISURE RESEARCH GROUP President Jon Last invites you to join him for two dynamic presentations based on brand new consumer research at the 2011 PGA Merchandise Show in Orlando, Florida:

Join Golfsmith and The Sports Illustrated Golf Group to learn the results of a recently completed study of nearly 6,000 golfers on custom club fitting. SLRG's Jon Last will present the findings from this significant new research that demonstrates a new paradigm in golf equipment retailing. The presentation and press conference will also include a moderated panel discussion of industry experts and will take place from 2:00pm to 3:00pm in Orange County Convention Center Room 202A. To RSVP for this event, please email Meda Rosca at Sports Illustrated Golf Group

SLRG President Jon Last will share the findings of SPORTS & LEISURE RESEARCH GROUP's annual Golf Consumer outlook study as the invited guest speaker for Sports Illustrated Golf Group's breakfast to be held in OCCC Room 202A at 8:45am on Friday, January 28th. In what has become an annual show tradition, the latest forward looking golfer attitudes and perceptions about golf retail, the economy and participation in the year ahead, will be culled from a study just fielded among nearly 1,000 core and avid golfers. This year's study will also include an outlook for private golf clubs, derived from new consumer research with a sample of country club members. SI Golf Group will be sending invitations, and those readers of this newsletter interested in attending, can reach out to Meda Rosca at Time, Inc., to confirm attendance.

At 9:15 am, PGA of America Senior Director of Association and Industry Services Paul Metzler and PGA Master Professional Mark Black will present “Increase your Customer Satisfaction Through Golfer Portraits”, which will include highlights from SLRG's new 2011 Golfer Portraits Study, recently completed for the PGA of America. The session, which is being offered as part of the 2011 PGA Merchandise Show Conference, will take place in OCCC Room 101B. You can obtain further information about the conference program on the PGA show website.

We hope to see many of you at the show and invite you to reach out to us via our website or via email for more information on any of these presentations or to schedule an appointment at the show.

POV/RESEARCH: Three Words to Live By---New Years Resolutions to Consider

This is the time of year when folks set out to do things better in the year ahead. And while many will vow to lose weight or eliminate an annoying habit, I'll take this opportunity to impart some of the more important life lessons that one can take into the coming year in sports marketing. Because our research has made me a reluctant believer that society prefers sound bytes, I've chosen the tact of summarizing each recommendation into three words. For some ideas to ponder please READ MORE»


Media Post's Marketing: Sports: Even Seinfeld didn't take it this far!

Recalling Seinfeld's remark that in sports one is often “just rooting for a shirt”, SPORTS & LEISURE RESEARCH GROUP President Jon Last in this January 11 column speaks to ways that sports marketers can leverage research to maximize the sale and ROO of their licensed merchandise. You can read the column here on the SPORTS & LEISURE RESEARCH GROUP Website. Or you can register for a complimentary e-subscription to Marketing: Sports, at Media Post.

Golf Magazine February Club Fitting Issue:

Results from SLRG's new study for Golfsmith and Sports Illustrated Golf Group, are included in the cover story of the February 2011 issue of Golf Magazine. Read the coverage, here.

Research Industry Predictions for 2011

Evolving consumer needs are among the trends explored in RFL Communications' Research Department Report Predictions issue. You can read SLRG's Jon Last's comments, here.
Results of Winter 2011 SLRG Sports Omnibus Study to Release in February

Over 1,000 U.S. Sports Fans weigh in with their opinions and attitudes on everything from sports participation, media viewership and contemporary issues like the threat of work stoppages in the NFL and NBA, The Tennessee Titans' parting ways with Vince Young, The Miami Heat and Lebron James and the NHL's Winter Classic in the latest SPORTS & LEISURE RESEARCH GROUP fan tracking study. The report will be posted on our web site, this February. You can view results of the previous reports, here.
© 2011 Sports & Leisure Research Group
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