Complimentary Downloads-Technology's Impact on Golf Facility Marketing; EWGA Empowerment Series Webinar now available at Sportsandleisureresearch.com
"Two Ways Golf Facilities Can Harness New Technology" is the topic of this one minute video vignette prepared for Club Car, featuring SLRG President Jon Last. Last participated in this educational series by offering research driven insights on how technology can help jumpstart the ability of golf facilities to better understand customers and market more effectively to their specific needs and communications hot buttons. You can download this brief video commentary right here.
The Women's Golf Opportunity: SLRG's Jon Last was the featured guest of EWGA CEO Pam Swensen on the organization's Empowerment Series on April 2. The webinar shared some of the latest SLRG and golf industry research on the opportunities to grow women's participation and enjoyment in golf. You can download and listen to the narrative and follow the slides presented in the webinar here.
|
|
Recent SLRG Research of Interest:
SLRG Research Takes Immersive Looks at Sporting Goods Retail, Traveler Preferences and Sports Fan Behavior:
The Retail Battlefront
What really happens at sporting goods retail's front lines? To find out, SLRG recently partnered with a client company to take an in depth look at sports equipment retailing from the perspective of sales managers and associates working the floor across the country. While the proprietary research had several category specific goals, SLRG researchers deployed a multi-modal methodology, highlighted by extensive in depth interviews and observational research, all captured through the use of mobile video technology. The resulting insights not only uncovered the ways in which retailers integrate their own experiences and product knowledge provided by manufacturers, to move product, but it yielded invaluable "video highlight reels" that encapsulate and illustrate the groundbreaking findings.
Fan Perception is Reality:
Working with a number of professional sports franchises, and marketers SLRG has been utilizing both qualitative and quantitative approaches to better understand the ways in which today's sports fan assesses and consume the live in- game experience, as well as how teams' community outreach motivate sperceptions and behavior across a multitude of in-market leisure choices. Recognizing that the pursuit of fan loyalty extends beyond other sporting events, these cutting edge clients will gain a unique perspective into those message points and differentiating aspects of their overall marketing and communications, and how they can impact fan behavior.
Drivers of Leisure Travel Decisions in a Fragmented and Competitive Market:
In recent months SLRG has been working with several leisure travel destinations to derive a more holistic understanding of those key drivers that motivate consumers to select or reject a particular vacation destination. Through survey research and focus groups, SLRG has partnered with clients to gain a comprehensive understanding of the perceived strengths and weaknesses of a particular destination and its competitive set, as well as how a variety of societal realities are fundamentally changing the ways in which consumers evaluate specific vacation packages and amenities.
SLRG prides itself on taking a fresh and customized approach to each client's particular strategic marketing needs, tapping into the appropriate research approach that can get at the heart of clients' key issues in a timely and budget sensitive way. There is no "one size fits all." Contact us to find out how we can unlock the right insights for you.
|
WHARTON SPORTS BUSINESS INITIATIVE'S "BUSINESS OF GOLF" BREAKFAST PLANNED FOR THE 2013 U.S. OPEN AT MERION
This invitation only event is part of the University of Pennsylvania's Wharton School continuing series of sports industry leadership panels, and will take place on Wednesday June 12, in conjunction with the 2013 U.S. Open. SLRG President Jon Last will moderate a diverse panel of top golf industry thought leaders, providing an insightful overview of the state of the business. Additional event details and the final panel of speakers will be announced shortly. Readers of News & Views wishing to attend the event, can reach out directly to SLRG, here.
|
POV: Beware the Bells and Whistles, "Proprietary" Research Methodologies and Respondent Groups are More Sizzle Than Steak
As former MRA Presidents who have worked on both the client and agency side of marketing research, the principals of SLRG have been around the block more than our receding hair lines would sometimes like to admit. But with the accumulation of all of this "scar tissue", it strikes us as amusing and potentially disturbing to see so much of the buzz in marketing research being attributed to purportedly new methodologies and unique panels of respondents. At the end of the day, the best research inevitably comes down to asking the right questions or observing the right behaviors in the right environment among the right people...and then effectively and rigorously analyzing those findings to frame actionable and informed strategic recommendations. READ MORE.
|
|
|
SLRG IN THE NEWS
Media Post's Marketing Sports:
What the World Baseball Classic Can Teach us About All Star Games
In his March 2013 Media Post: Marketing Sports column, SLRG's Jon Last observes that the recently completed event offers a compelling alternative to the malaise of traditional all-star games and warrants attention across sports marketing. You can read the piece, as well as previous columns here.
Four Great "Truths" to Consider Before You Embark on Marketing Research:
The April 2013 column provides a basic primer on four initial considerations that sports marketers should think about before conducting marketing research. Read the piece, here. Jon's columns post regularly on the second Tuesday of each month. You can find them on the SLRG website or receive immediate notifications by following @Jon_Last on Twitter.
Gilford Securities PGA Merchandise Show Report:
Leading golf industry analyst Casey Alexander cites SLRG golf industry research in his annual assessment of the state of the golf market. Download the report, here.
|
|
