JOIN US for Sports Illustrated Golf Group's Annual Market Outlook Breakfast and PGA of America Educational Series at the 2014 PGA Merchandise Show
You are invited to join Sports and Leisure Research Group President Jon Last for two dynamic presentations based on brand new consumer research at the 2014 PGA Merchandise Show in Orlando Florida:
Wednesday January 22nd:
SI Golf Group Golfer Attitudes & Media Consumption Insights
2014 Breakfast
Jon will keynote the SI Golf Group breakfast with a presentation including the findings of Sports and Leisure Research Group's annual Golf Consumer Outlook Study. Sports Illustrated Golf Group's breakfast will be held in OCC Room W203B at 7:30am on Wednesday January 22nd. In what has become an annual show tradition, the latest forward looking golfer attitudes and perceptions about golf retail, the economy and participation in the year ahead, will be culled from a study just fielded among over 1,000 core and avid golfers. In addition to highlighting golfer attitudes, perceptions and behavioral expectations in the equipment retail categories, this year's presentation will continue to monitor golfer new media consumption patterns and incorporate highlights from SIGG and SLRG's new research on the evolving role of golf specific media. SI Golf Group will be sending invitations, and those readers of this newsletter interested in attending, can reach out to Delia Leahy (Delia_Leahy@timeinc.com) at Time, Inc., to confirm attendance, as seating is limited.
Thursday January 23rd:
PGA of America Education Program--Women: The Trenders, Spenders and Recommenders
Part of the PGA's Education Program, this panel discussion will be moderated by PGA of America's Sandy Cross and will feature SLRG President Jon Last, Donna Fiedorowicz of the PGA TOUR, and Maria Bailey of BSM Media. The session is scheduled for 3:15pm in OCCC Room W103. You can learn more about the program and register at the official PGA Merchandise Show website, here.
We hope to see many of you at the show and invite you to reach out to us via our website or via email for more information on either of these presentations or to schedule an appointment at the show.
|
POV/RESEARCH: What Sports Marketers can look forward to thinking about in '14
A year ago, fresh off of watching at least one series from EACH of the 35 college bowl games, I threw my hat into the fray with a list of predictions for the year ahead. This year, my bowl TV viewing streak was snapped, though I was able to compensate somewhat, by having the good fortune of attending a bowl game, while on vacation. So, in the spirit and tenor of my own personal evolution, and amidst all of the prediction lists that you are surely reading, I'm going to modify last year's approach with a combination retrospective of how some of last year's predictions turned out along with some of the new sports biz developments that we are keeping our eyes on for the year ahead. READ MORE.
|
Recent SLRG Research of Interest
SLRG Explores the Comparative Impact of sports marketing activation elements
In a series of recent proprietary studies, SLRG has helped a variety of properties and activating brands to explore the impact of their sports marketing within a broad context among the expanding media mix. Utilizing a series of carefully designed experimental design tests, fan recall, retention and the ability of a variety of activation elements to impact brand association and purchase intent have been derived. The answers, of course vary based on a number of independent variables including the venue, the nature of the creative/activation and the advertising category. We can do the same for you. Contact us.
The Interplay of Sports Media in Satisfying Diverse Content Needs and User Segments
As referenced in this month's POV, our recent work across sports has yielded a variety of fresh insights surrounding how fans utilize different media in different ways. The notion that new media has disrupted or pushed away traditional media, is flawed. Rather a common element across the sports we've examined is that different channels take on different levels of importance based upon content needs and user segments. We've taken a multi-modal approach for these studies that have included beta testing, observational techniques, and traditional qualitative and quantitative methodologies.
You Can't Stand out from The Crowd unless you know what you Stand For
SLRG continues to work with numerous sports, travel and leisure brands to conduct ongoing tracking assessments of brand perception within a competitive context. The most effective of these studies incorporate measurement among diverse audiences of current and prospective customers. The resulting data yield insights not only on evolving perceptions, but draw critical distinctions across various audiences. Thus, clients are able to leverage the findings by amplifying those positive associations to reinforce brand prominence among those most loyal, while calling out deficiencies among opportunity segments and addressing them appropriately in targeted marketing initiatives to these potential customers. Let us show you how this can work for your brand. Contact us.
|
Results of Winter 2014 SLRG Sports Omnibus Study to Release in February
More than 1,500 U.S. Sports Fans weigh in with their opinions and attitudes on everything from sports participation, media viewership and contemporary issues like the short leashes around coaches and managers, PEDs and player safety, league reconfiguration and expansion and the use of instant replay in the latest Sports and Leisure Research Group fan tracking study. The report will be posted on our web site, this February. You can view results of previous reports, here.
|
|
|
SLRG IN THE NEWS
Media Post's Marketing Sports:
Each month on Media Post's Marketing: Sports, SLRG�s Jon Last offers his take on a number of issues and opportunities impacting sports marketing. The December posting explains how today's media landscape has increased the likelihood of marketing ROO/ROI mis-attribution, how to avoid it and the implications for sports marketing. You can read the column here on the Sports and Leisure Research Group Website. Or you can register for a complimentary e-subscription to Marketing: Sports, at Media Post.
Research Industry Predictions for 2014
Developments in media consumption research, mobile data collection and mixed mode projects are among the trends explored in RFL Communications' Research Business Report Predictions issue.
You can read SLRG's Jon Last's comments, here.
Successful Meetings:
SLRG President Jon Last's perspectives on the state of the golf industry and player development efforts are included in this cover story
on the evolving role of golf as a key component of corporate meetings.
Arizona.Newszap.com:
Some of SLRG's recent golfer research for the Scottsdale, AZ Convention and Visitors' Bureau is detailed in this informative piece that profiles the destination's golfer travelers.
EWGA Connections:
The November 26th issue included coverage of SLRG President and EWGA Board member Jon Last's white paper on the outlook for sports travel in 2014. The brief whitepaper was presented as part of the recent TTRA/US Travel Association Market Outlook Forum in Chicago. Read the item, here.
|
|
