Despite the ubiquity of Amazon, sporting goods and leisure marketers are recognizing the mission critical nature of developing responsive digital store fronts. SLRG has recently completed several usability testing studies for a wide range of clients looking to offer e-commerce solutions that compel and engage potential customers. The pathway to purchase is an often circuitous road, and gaining a better understanding of that journey and where one's digital presence enters the equation is just the first step of such studies.  Our work has also often incorporated direct observation of customers navigating both to and within the client's current or beta site, as well as those of competitors and other best of breed e-commerce environments.  In the most sophisticated studies, SLRG moderators deploy special eye-tracking glasses that allow both researcher and client to derive aggregated heat maps that show those areas of specific pages that draw the most immediate and long-term attention. One common finding is that in this world of information proliferation, potential customers have little tolerance for e-commerce sites that fail to offer a streamlined and hassle free user experience. We can do the same for you! CONTACT US

What Brings Sports Fans Back? 

One of our favorite areas of research, is the study of sports fan behavior and the impact of the fan experience.  Those downloading this  month's  complimentary whitepaper can see some of our recent POVs in Media Post on this topic, along with our thinking on effective measurement.  That aside, market specific circumstances often play a very prominent role in dictating the resonance that a particular sports property has for prospective fans and attendees.  Recent SLRG studies delved deeply into this phenomenon, among other key drivers of loyalty and ticket purchasing for two vastly different properties. A mix of immersive qualitative research and quantitative surveys were deployed to uncover the magnitude of these key drivers and afforded our clients with the means to assess and test the potential impact of various promotional tactics and onsite amenity enhancements in driving fan behavior.  In both studies there were also significant learnings surrounding pre-conceived perceptions across various target segments, that informed prescriptive publicity and community relations strategic considerations. Let us know how we can help your property or brand do the same. CONTACT US